Kanika Gupta: [video] SoJo: Celebrating the Journey

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Kanika Gupta is the founder of SoJo, a social enterprise that sprung out of Ryerson’s Digital Media Zone. The Women’s Executive Network named her one of Canada’s Top 100 Most Powerful Women in 2012.  Read Kanika’s full bio here…

“What SoJo has done is we curate content and knowledge that exists in a variety of different sources and deliver it in a way that’s accessible. The problem we find now on the Internet is that there’s just too much information. So you can spend hours on websites and on Google trying to find stuff and not actually get anywhere. So we’re developing an intuitive software that recognizes what people are looking for, prompts them on a suggested path on how they should carry out their journeys and ultimately, we’re helping them find answers to questions they might not even know to ask in the first place.”

“It’s all about the journey, when you think of entrepreneurship or innovation and starting something new. It’s not about the endpoint, and that’s the narrative we see right now in media everywhere, of the exit strategy and what was achieved and was the failure. But what we’re often missing is that journey.”

“Because only when you document do you realize, is this holding you back? Or how can you build on this to get you closer towards achieving your goals?”

Click here for the full transcript of Kanika Gupta’s interview.

Links & Resources:

• Ryerson Digital Media Zone
• Top 100 Most Powerful Women in Canada: Telus Future Leaders Award (National Post)
Kanika on Twitter


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