Paige Arnof-Fenn: [video] Social Currency and the Start-up Economy

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Paige Arnof-Fenn is the founder of strategic marketing firm Mavens & Moguls. Her career has included work with three start-ups, including Launch Media, Inc.com and ZipCar.  Read Paige’s full bio here…

“Today, currency is about your social capital, it’s about the quality of your relationships and the number of people who respect you, trust you, think of you, that open your emails quickly, that return your phone calls in a timely manner. And if you don’t have that social currency, it doesn’t matter how much money you have in your bank account.”

“I think I’m kind of a startup junkie. I love building businesses and building brands. When I joined ZipCar, nobody had heard of the concept, and I felt like I was creating the next global brand. Now you fast-forward a decade and the company’s gone public, it has over a $1-billion valuation, and it’s on its way to being a great global brand.”

“You have to build trust. I mean, people only ultimately come back – they might buy you the first time, but they don’t come back and buy your product or service again unless they trust that you’re an authentic brand. That you’re really living up to the promises you make. You’ve gotta keep those promises. That’s building a great brand.”

Click here for the full transcript of Paige Arnof-Fenn’s interview.

Links & Resources:

• Mavens & Moguls
• ZipCar
• Inc.com

 

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