Tom Rand Is Cleaning Up Tech Myths

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When I was a kid, I used to build the most extravagant forts. Blankets, chairs, and the occasional family heirloom were simply building materials for constructing my own personal world, a place where I made the rules.

Tom Rand VII
Tom Rand is a clean-tech venture capitalist and author of “Kick the Fossil Fuel Habit.”

Though these castle-like fortresses were created in “real life,” clean-tech venture capitalist Tom Rand, author of Kick the Fossil Fuel Habit, explains that they were in fact mini virtual worlds.

“You’re deciding what that structure is; you’re deciding what happens there,” says Rand. “In the same way we have World of Warcraft or Facebook, these are virtual worlds as well.”

But do these virtual worlds affect how we treat our real world?

Like children playing in forts, it can sometimes feel like we are in control of how our world gets constructed and works. We can grow food, control the temperature in our homes, and it can sometimes feel like we have developed the ability to manage Mother Nature with technology. However, as the environment starts to change, it’s becoming increasingly clear that we do not have that type of total power over the planet. The Earth is not like a Facebook or a PC. There is no reset button.

“I think deeply embedded in our neural networks and who we are, is the view of ourselves in the world in which technology allows us to have a controlling and commanding hand, and I think that myth is getting busted right now,” says Rand.

So how do we look beyond our virtual worlds and develop a more symbiotic relationship with our real world?

Check out Rand’s “Fossil Fuel Myth” interview with rdigitaLIFE host Ramona Pringle for the answer.

By: Ishani Nath (@ishaninath


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